MARKETING INTERNSHIP

I spent the summer of 2025 as a Social Media Marketing Intern at STIHL USA in Virginia Beach, working on social and digital initiatives, with the digital marketing team. I collaborated with the marketing team on campaigns that connected with customers, supported growth, and shared STIHL’s story. I’m excited to return in 2026 as a Social Media Influencer Marketing Intern, where I’ll keep building experience, learn from industry professionals, and contribute to creative projects highlighting STIHL’s innovation and impact.

INTERNSHIP

WHAT IS STIHL?

STIHL USA is a leading manufacturer of outdoor power equipment, known for its commitment to innovation, durability, and professional‑grade performance. Headquartered in Virginia Beach, the company supports a nationwide network of independent dealers and delivers tools trusted by homeowners, landscapers, and industry professionals. With a strong focus on quality engineering, customer experience, and brand integrity, STIHL continues to set the standard for excellence in the outdoor equipment industry.

CONTENT STRATEGY & ANALYSIS

I worked on both U.S. and global editorial content reviews, analyzing five months of global material to determine what aligned with STIHL’s brand voice and messaging and where it could be best utilized across channels.

As a German-based company with a global presence, this involved comparing international and U.S. content to better understand differences in tone, timing, and audience preferences.

By analyzing performance metrics and considering seasonal trends and cultural differences across markets, I was able to contribute to more strategic and informed decision making with the team.

U

S

A

G

L

O

B

A

L

STIHL INKED

STIHL Inked was a nationwide social media campaign that celebrated customers’ brand loyalty through STIHL-inspired tattoos, inviting users to submit their stories for a chance to win a once in a lifetime experience at the STHIL headquarters and to win a once in a lifetime tattoo themselves!

I supported the campaign by assisting with backend planning, reviewing submissions within legal guidelines, and also being able to attend a live content shoot to help bring the campaign to life across social platforms.

I sourced over 80 pieces of user-generated content from across social platforms, directly reaching out to users to obtain permission for brand use. This process involved identifying high-quality, on-brand content and organizing it for campaign use, helping streamline workflows and support the overall execution of the STIHL Inked campaign.